Why is Made To Measure Great for Me and My Customers?

Selling is selling! When you believe that you are doing something good for your customer, you present your product with more confidence, and sell more often. Here are some reasons why MTM is great for your customers.

1. Your customers get what they want. It’s very common for a customer to see a suit he likes on the rack, but the jacket is a 3 button when he wanted 2, or the pants have pleats when he wanted a plain front. Order him a MTM garment exactly how he wants it, and your customer will be happy he didn’t have to shop around to get what he wanted.

2. Increased selection means more chances to find what they like. It’s very unusual to have a customer sit down to select a fabric for a MTM garment and not be able to find something he wants to buy. This isn’t always true with ready-to-wear clothing, since you can only hang so much of it. Many of those people who are “just looking” and leave your store empty-handed would have purchased if they’d seen something they liked. With MTM, they almost always do see something they like, and of course, they’re happy with that.

3. Your customers will feel special. When they select a garment made expressly for them, it’s unlikely they’ll find it elsewhere (unless it’s a classic fabric of course). Most people like to feel unique.

4. Hard-to-fit customers get garments made to their dimensions, rather than ones altered to them. A customer who is hard to fit and has bought off the rack with alterations will notice the improvement.

5. Repeat purchases become much easier. Most (male) MTM customers usually want “another one the same as the last time”. An easy transaction for a busy person is a real time saver. Busy people like saving time.

6. Other people can shop for them. When you have a customer’s measurements on file, his spouse/partner can shop for him. And not just for birthdays or special occasions. Many busy men would much rather do away with the task of shopping for clothes, even if they actually enjoy wearing them. Many wives want their men to dress better too. With MTM measurements on file, shopping for him just got way easier.

7. Make multiple sales faster. A man will pick three suit fabrics on a table much faster than he can try on three suits off the rack and have the alterations marked.