In recent years, Made To Measure (MTM) has enjoyed consistent sales growth, one of the few categories in the menswear industry to accomplish this. There are good reasons: when done properly it gives the customer a better fit, and retailers can offer a wider range of fabrics and sizes without increasing their inventory, and with lower alteration costs.
But it can be tricky for the retailer to do, which is why not all menswear retailers sell Made To Measure, and even those who do can sometimes have trouble with it.
Our goal is to help menswear retailers with Made To Measure, both those who sell it already and those who don't. It was created by the MTM experts who developed The Fitter™ system (which helps experienced retailers sell MTM and makes it possible for the first time for those without experience), in order to promote MTM by making it less mysterious and by offering useful tips.
Frequently Asked Questions About Made To Measure:
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